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London: Protesters target an Israeli bakery

An anti-Israel march held in London on Friday degenerated into an unauthorized gathering outside a bakery owned by an Israeli chain, raising concerns among community leaders about what they described as an intimidating turn of events.

According to JNS , several hundred protesters left the declared route of the march, initially planned between Piccadilly Circus and Trafalgar Square, and headed towards Donutelier, a pastry shop located on Charing Cross Road. The establishment, which opened last year, belongs to the Israeli chain Roladin and has become the target of boycott calls.

Gary Mond, president of the National Jewish Assembly, denounced this as a further step in the escalation of attacks directly targeting businesses linked to Israel. He likened these actions to street intimidation tactics reminiscent of those used in 1930s Central Europe. According to him, these demonstrations prove that some activists are now seeking to target businesses perceived as Jewish or Israeli, and could soon physically prevent customers and suppliers from accessing them.

While pro-Palestinian demonstrations have been frequent in the British capital since the start of the Gaza war, it is rare for them to target commercial establishments so explicitly. Mond sees this as a warning sign that governments, he says, refuse to heed: “We must act before it’s too late.”

The Metropolitan Police did not respond to requests for comment regarding its handling of the incident. However, in recent months, authorities have had to intervene on several occasions to manage radical actions. The previous week, for example, they had dispersed protesters gathered outside a synagogue in the St. John’s Wood neighborhood

Incident Details

Type of Incident: Antisemitic Incident
Date of Incident: December 1, 2025
City: London
Country: UK

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About Sentinel

SENTINEL is a European project funded by the European Commission and led by the Security and Crisis Centre (SACC by EJC), the security arm of the European Jewish Congress. It brings together the International Centre for Counter-Terrorism (ICCT), national-level Jewish communities from Austria, Czech Republic, Hungary, Italy, and Spain, the European Union of Jewish Students, with the support of the Italian Carabinieri and the Police Presidium of the Czech Republic.

The project is designed to strengthen the protection of Jewish places of worship across the European Union through a coordinated set of activities over a three-year period.

SENTINEL will harness AI-enhanced open-source intelligence to monitor and assess current, emerging, and future threats. It will also equip Jewish communities with practical tools, including a mobile security application with a panic button and an interactive map built on real-time incident data.

Training and capacity-building are at the core of the project. These include scenario-based security exercises, crisis management seminars, and both in-person and online training sessions for community security trustees. SENTINEL will also organise EU-wide and local conferences to foster collaboration between Jewish communities, public authorities, and law enforcement agencies.

Complementing these efforts, national and local workshops will promote knowledge-sharing and preparedness, alongside pilot training programmes for law enforcement. A dedicated podcast series will help raise awareness by exploring threat assessments and potential responses.

With its wide-reaching and inclusive approach, SENTINEL will directly benefit to Jewish communities across 23 EU Member States, enhancing resilience, strengthening preparedness, and building long-term cooperation with law enforcement to meet today’s evolving security challenges.